About LovingBooking
We believe every small business deserves professional booking tools that make their customers feel cared for.
“To give every small business the power to create booking experiences their customers will love.”
We started LovingBooking after watching friends who own small businesses struggle with scheduling. The tools available were either too complex, too expensive, or too impersonal. We knew there had to be a better way.
Our Story
LovingBooking began in 2024 with a simple observation: small businesses were being underserved by scheduling software.
The barbershop owner spending hours managing appointments via Instagram DMs. The yoga studio using a paper diary because digital tools felt too complicated. The consultant losing potential clients to back-and-forth email chains.
We built LovingBooking for them. For the business owners who pour their hearts into their work and deserve tools that match their passion.
Today, we're proud to serve hundreds of businesses across the world—from solo practitioners to teams of twenty. Every booking made through our platform represents a small business owner saving time and a customer having a better experience.
Our Values
Made with love
We genuinely care about small businesses and the communities they serve. Every feature we build starts with empathy for our users.
Beautifully simple
Complexity is the enemy of progress. We strip away the unnecessary to create tools that feel effortless to use.
People first
Technology should serve people, not the other way around. We design for real humans in real businesses.
Focused purpose
We do one thing exceptionally well: booking. No feature bloat, no scope creep—just the best scheduling experience possible.
Built by a small team, for small businesses
We're a lean team of designers, developers, and customer advocates who genuinely love what we do. Every member of our team has worked in or owned a small business—we understand the challenges because we've lived them.
Get in touch
Have questions, feedback, or just want to say hi? We'd love to hear from you.
hello@lovingbooking.com