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About us

We make booking simple for independent service businesses, so owners can give their time to clients and the work they love.

A smiling shop owner checking bookings on a tablet outside her cafe

Shaped by the businesses we serve

Why we started

LovingBooking began with a deep respect for the people who run independent businesses. They build loyal followings one appointment at a time, and they care about every person who walks through the door. We set out to give them a booking experience worthy of that care.

Our vision

We want every independent business to give its clients an experience that feels personal, from the first booking to every visit after. Our part is to make that simple to run, pleasant to use and fair to grow with.

  • 0%

    Commission on every booking

  • US$12

    A month for up to 3 people

  • 14 days

    Free Pro trial, no card

  • 24/7

    Online booking

What we believe in

We work to earn your trust every month, with clear pricing, a product shaped by the people who use it and a team that's easy to reach.

  • Every booking is yours, with zero commission
  • Pricing you can plan around
  • New features come from customer conversations
  • Personal support from our team
Talk to us

Where we're headed

  • More kinds of businesses

    Tutors, photographers, pet groomers and anyone else who runs on appointments.

  • Helping shops grow

    See your busiest hours, your most loyal clients and who might be due for a visit.

  • Fair as we grow

    Clear pricing and zero commission, however much we add.

We are here for small businesses

Barbers, trainers, therapists and studio owners are the people we know best, so everything we make has to be quick to learn and easy to trust.

  • Solo owners and small teams
  • Salons, gyms, clinics and studios
  • Businesses that live on repeat clients
  • Owners who want more time for their craft
See a demo account

Frequently asked questions

Does LovingBooking take a cut of my bookings?
No. Your customers pay you directly, at your place or, on Pro, by your own PayNow or QR code. LovingBooking never handles booking money and takes no commission.
Can I import my existing data?
Yes, your customer list. In Customers, use Import customers to bring in a CSV of names, emails and phone numbers. Email us if you'd like a hand.
How is my data secured?
Everything travels over HTTPS and is encrypted at rest, and passwords are stored only as salted hashes. Card details for your subscription go straight to Stripe and never reach our servers.
What support is available?
Email hello@lovingbooking.com or use the contact form, and we typically reply within 24 hours.

Start free with up to three people

Upgrade when your team grows. Pro starts at US$10 a month, billed yearly.

Get started for freeView pricing