LovingBooking vs Fresha: Which Booking App Is Right for Your Singapore Salon?

Fresha is one of the most widely used booking platforms in the beauty and wellness space globally. Its current official pricing lists paid Independent and Team subscriptions, and marketplace fees may apply to new clients depending on the regional terms shown.

This comparison breaks down Fresha and LovingBooking side by side, so you can make an informed decision for your Singapore business. We checked the official Fresha pricing page on 12 September 2026; prices and marketplace terms are region-sensitive and can change.

The core question: do you need marketplace discovery and can you accept the current subscription and marketplace terms, or do you prefer a predictable subscription with no per-booking fee?

How Fresha's Pricing Actually Works

Fresha's pricing is region-sensitive. The official page currently lists US$19.95 per month for Independent and US$14.95 per bookable team member per month for Team. A separate one-time marketplace fee can apply to a new client; check the current terms for the market you serve.

The marketplace fee and subscription are separate, and the amount depends on the regional terms displayed when you sign up. For any business actively growing its client base, compare those current costs with a predictable subscription.

Here is what that looks like in practice:

• You run a hair salon charging $80 per appointment
• 10 new clients book through Fresha in a month
• The cost depends on the subscription, your market and whether the booking came through Fresha Marketplace; do not use an old blanket percentage to forecast it.

Marketplace acquisition fees and the subscription are separate line items. Growth periods are exactly when you should compare the current regional terms with a predictable subscription.

LovingBooking's Pricing Model

LovingBooking charges a subscription with zero booking commissions. No percentage on new clients, no percentage on any client. The money your customers pay goes straight to you.

• Free plan: your first 200 bookings, for up to 3 people and 1 location — no credit card required
• Pro: US$12 a month or US$120 a year for up to 3 people, then US$12 a month or US$120 a year for each extra person — no limit on bookings, locations or bookable staff, PayNow QR payments, custom branding, with one bill for all your businesses and free logins for anyone without a calendar. Each owner gets one app-managed, cardless 14-day Pro trial with no automatic charge, whichever business they start it in.

For a salon doing 60 bookings a month, compare the current regional Fresha subscription and marketplace terms with LovingBooking's subscription before forecasting the difference.

Feature-by-Feature Comparison

Where Fresha Has an Advantage

The Fresha Marketplace

Fresha has a consumer-facing marketplace where people can discover and book salons near them. If you are a new business with no existing client base and no marketing budget, being listed on Fresha's marketplace can bring in clients you would not otherwise find. Marketplace fees are separate from the subscription and should be checked against the current regional terms.

International Brand Recognition

Fresha operates in over 120 countries and is well known in the global beauty industry. If you have clients who have used Fresha elsewhere and are familiar with it, there is a degree of built-in trust.

Where LovingBooking Has an Advantage

No Commissions

This is the most important difference for most Singapore salon owners. You keep 100% of every booking. Whether a client is brand new or a 10-year regular, you pay nothing extra per transaction.

PayNow Support

Fresha does not support PayNow. For a Singapore business, this is a real limitation. PayNow is how many local customers prefer to pay. LovingBooking lets you upload your PayNow QR code and collect payments directly into your bank account; LovingBooking charges no transaction fee for this flow, your bank’s PayNow terms may apply, and you verify the full booking balance before marking it paid.

Flat, Predictable Costs

With LovingBooking, you always know what you are paying. Fresha combines subscription pricing with marketplace fees that can apply to new-client acquisition, so compare the current terms for your market before forecasting costs.

Built for Singapore

LovingBooking is built by a Singapore team, includes the first 3 people in its Pro base price, and is designed around the way Singapore service businesses actually operate.

Which Should You Choose?

Choose Fresha if:

• You are a brand new business with zero client base and want marketplace exposure to get started
• You are comfortable paying the marketplace fee shown for new clients as a customer acquisition cost
• You do not need PayNow support

Choose LovingBooking if:

• You have any existing client base and want to keep your earnings intact
• You want to accept PayNow payments with no transaction fee charged by LovingBooking; bank terms may apply
• You prefer flat, predictable monthly costs over variable commissions
• You are growing your business and do not want your software costs to grow with every booking

The Bottom Line

Fresha's current pricing is not a blanket free-plan story: its official page lists paid Independent and Team subscriptions, with marketplace fees potentially applying to new clients. For a Singapore salon or spa, compare those dated regional terms with LovingBooking's subscription and 0% booking commission.

Add in PayNow integration and one bill for all your businesses, and LovingBooking is built for the Singapore market in a way that Fresha simply is not.

Start free with LovingBooking — no commissions, no credit card required. Try it at lovingbooking.com.